Search Engine Optimization
What is SEO?
SEO (Search Engine Optimization) refers to the work being done to improve the appearance of a website in the unpaid search rankings in major search engines (Google, Bing, etc.). When your website is indexed by a major search engine, it is then listed in search engines when users search for terms relating to your website.
Search engines will rank the websites by the relevance of the search phrase based on a large number of factors. The goal of BLE’s search engine optimization services is to help our clients become listed above the rest of the results in the search engines.
How does SEO work?
There are a large number of strategies that can be used to optimize a website for search engines. By combining elements of on-page optimization and off-page optimization strategies, search engines will take notice and rank your website higher in the rankings (your placement in the search results).
How can SEO affect my company?
A strong search engine optimization campaign can improve your company’s search engine ranking position (SERP) in major search engines which allows potential customers looking for the services you offer to find you. Having a website can help people learn more about you, but it is useless for marketing unless visitors are being driven to it. While there are many ways to drive new users to your homepage, search engines are among the best at bringing new visitors to your door.
Imagine being able to offer your services to a wider audience through search engines. New traffic means greater possibilities of a sale. Having more visitors and more customers can lead to greater revenues and the opportunity for growth and expansion.
In order for BLE to accurately engage in SEO operations, we first perform an analysis of your website. We gather information about the overall size of the website in pages, perform an in-depth website review, and compare your website to the websites of your competitors. During this time, we are able to start planning our detailed SEO strategy, perform keyword research, and determine the number of keywords to implement as well as how to optimize title and meta tags.
We engage in a lot of preparation to ensure that your website meets numerous technical standards to ensure that visitors will be able to access an accessible website and search engines will be able to effectively crawl the website’s content. We access a wide variety of tools ranging from Google’s “Analytics” service to proprietary applications while testing the performance of the website in page size and load times. BLE provides an analysis covering a large number of features ranging from broken links to appropriate error messages and error codes being handled.
On Page Optimization
A large number of optimizations take place on the website to ensure that content is being properly indexed, keywords are being picked up, and H1 and H2 tags are being used effectively to allow Google and other major search engines to rank the website relevantly. An analysis and revision of the internal link structure, content keyword density, and duplicate content is performed and changes are made as necessary to ensure a high content integrity. Furthermore, additional steps are taken to improve upon website content.
Off Page Optimization
Search engine optimization also requires the creation and maintenance of optimization techniques outside of the domain of a website. Strategies in off page optimization include submitting your website to major directories, social bookmarking websites, and other sources of information. Through link building practices and press release creation, relevant content and incoming links are created for your website to improve relevance and traffic to your website from other sources. This also assists your website’s rankings in major search engines.
BLE provides reports that strive to give each customer a detailed understanding of the progress of their search engine optimization initiatives. This will include reports of your website in the rankings for specific search phrases, link building efforts, and directory submission efforts. Further analysis of increases and decreases of rankings can help provide an understanding of the efforts put into place to maintain your ranking in the search engines or to improve them
Social Media Marketing
What is Social Media Marketing?
Social Media Marketing (Social Media Optimization, SMO) is the process of utilizing various social media networks like Facebook and Twitter in order to reach a larger audience. Social media marketing services focus on obtaining “followers” or users for each social media network in order to spread a marketing message across numerous networks.
How is Social Media relevant to me?
With more and more businesses switching to social media to find new customers, it is becoming more and more important for businesses to make the jump to social. Millions of potential customers use social media websites like Facebook and Twitter for one reason or another. Each of these social media networks hold potential opportunities for companies to reach out to their target audience.
There are large opportunities to monetize through providing updates to deals, information about new products and services, and engaging in conversations with potential and current customers to hold interest.
How significant is Social Media?
Social media networks are constantly growing as internet users are looking for new ways to communicate with others. The social media model is constantly expanding, providing advertising and monetization opportunities to businesses interested in getting involved. It is also becoming a competitive environment where companies each attempt to draw new visitors to their online presence.
Networks also provide unique opportunities for branding and deals that social network users can take advantage, giving them the opportunity to obtain exclusive deals or information. This means greater visibility for your company in social media.
What can BLE do for my business?
BLE’s SMO professionals can monitor, analyze, and improve social media marketing initiatives through various proprietary and standard strategies with the goal of reaching out to new customers. We manage social network accounts for numerous social networks to ensure that the latest news and deals are reaching potential customers. We also assist in implementing branding across all platforms effectively to ensure that users are getting the right message.
Social Media Marketing Features
Our social networking services focus on creating and maintaining numerous accounts for your company on a variety of social networks ranging from Facebook to Twitter. We implement common branding techniques to strengthen recognition across these networks and push information efficiently through each network’s propagation system.
Our agents work to communicate with potential and current customers through conversation while establishing a connection as an internal member of your own team.
We provide blogging services for our clients in order to assist with the spreading of the company’s message with the intention of improving the content of a given website. A blog provides a company with valuable targeted keywords, branding initiatives, and can also be designed as a form of communication to users.
Articles and Press Releases
Content writers will write articles and press releases on the behalf of your company with your search engine optimization efforts in mind. Incoming links generated in the content will link back to strategic pages on your website to ensure new links being generated weekly. Press releases and articles are propagated to numerous channels for maximum visibility.
BLE also provides video marketing services, directory submission services, and monthly reports for your social media marketing initiatives. For more information on how our SMO India services can help you, give us a call or contact us for a free consultation
What is Link Building?
Link Building is an internet marketing process of obtaining links on other websites that direct to your own website. Obtaining links from websites relevant to the products and services that you offer can significantly increase the value of your website to search engines. Links that are strategically placed on other websites can lead to new traffic and a greater search engine ranking position (SERP) in the major search engines.
This process assists in the search engine optimization process as search engines look at how websites are linking to each other to determine the relevance of a website to specific terms. The goal of Link Building is to obtain and maintain a number of high-value links coming into your website with the goal of obtaining a better position in the major search engines. If this is accomplished, visitors to search engines will be able to find your website faster, allowing your website to reach a wider audience.
How can it benefit my website?
By engaging in Link Building practices, your website can obtain a better SERP in the major search engines. This in turn allows your website to receive more relevant traffic. A higher ranking in search engines also means more potential customers being driven to your website.
The better the incoming links, the more opportunities there are to gain more visibility by your customers and by other businesses. Incoming links also directly improve your search engine optimization performance which can serve as a component of search engine optimization. In the end, contributing to your link building will directly impact the number of potential customers you will receive from your online marketing initiatives.
What can BLE do for me?
Our Link Building services are provided by a network of internet marketing professionals trained in locating, obtaining, and maintaining high value links directing to key pages in your website’s navigation. Not only can we identify which websites would be of high value to your search engine optimization campaign, we can also figure out the page for incoming links to target and which directories are highly relevant to your goods and services.
Link Building Features
Manual Link Building
Having a link building professional generate relevant incoming links to your website is more effective than using a free tool or paid software that promises a large number of incoming links. You receive more links that are relevant to your business and less from websites that have nothing to do with what you do. They can also be directly targeted based on your search engine optimization campaign.
Quality Links from Legitimate Websites
We generate quality links that are relevant to the products and services that you offer. Having links that are not relevant to what you do or are not from legitimate websites can actually decrease your ranking in search engines. Major search engines give higher value to websites that showcase greater value than websites that exist for spam or sales purposes only. Our professionals not only obtain incoming links, they verify the integrity of each website and maintain quality links, removing links for potentially harmful websites.
Our monthly reports allow you to stay on top of the progress being made in your link building initiatives. We generate these reports to display the progress and status of the project and to prove that work is actually being done. Many organizations do not provide actual reports of the work being done which raise the question over whether or not work is actually being accomplished. With bi-weekly reports, you can find out exactly what is being done to improve the search engine optimization efforts of your website.