Every business using social media needs a social media plan. Without one, your company is just wasting its time. Like any other media, using social media to connect with your customers and persuade them to take action requires a plan and the time and money to implement it.

Fortunately, you don’t need to know how to use ten different social media platforms to create a social media plan or set aside several days. All you need to do is make six decisions and then follow through on them. 

1. Who is my customer (niche)?
2. Where is this customer hanging out on social media?
3. What are your social media goals?
4. How will you measure the success of your social media plan?
5. What is the budget for your social media plan?
6. Who is going to implement your small business’s social media plan?

Connect with us to learn how to apply these decisions to your own small business and create a social media plan that will accomplish your goals and reach your customers.